What is the story about?
What's Happening?
On October 1, 2025, Pierre Gasly, the lead driver for Alpine, introduced a new custom watch, the H. Moser & Cie. Streamliner Tourbillon Pierre Gasly, at the Grand Hyatt Singapore. This unveiling occurred just two days before the Singapore Night Race, drawing significant attention. The watch, designed by Gasly, features a 5N red gold casing with a chocolate fumé dial. It is available in two versions: a rubber-strap model limited to 100 pieces priced at USD 98,500, and a red gold bracelet edition limited to 10 pieces priced at USD 148,500. The latter includes a ruby at the 10 o'clock position, a nod to Gasly's racing number. The watch is powered by the HMC 805 calibre, known for its precision and technical sophistication.
Why It's Important?
This collaboration between Pierre Gasly and H. Moser & Cie. highlights the intersection of luxury watchmaking and motorsport, a common trend in Formula 1. The introduction of a custom-designed watch by a prominent F1 driver like Gasly not only enhances the brand's visibility but also strengthens its association with high-performance and precision, qualities valued in both watchmaking and racing. For H. Moser & Cie., this partnership represents an opportunity to expand its market presence and appeal to a broader audience, particularly among motorsport enthusiasts. The limited edition nature of the watch also adds exclusivity, potentially increasing its desirability and value among collectors.
What's Next?
Following the launch, it is anticipated that the watch will attract interest from both watch collectors and Formula 1 fans. The collaboration may lead to further partnerships between H. Moser & Cie. and other figures in the motorsport industry. Additionally, the success of this launch could encourage other luxury brands to explore similar collaborations, further blending the worlds of high-end watchmaking and sports. For Gasly, this venture into product design could open up new opportunities beyond his racing career.
Beyond the Headlines
The collaboration between Pierre Gasly and H. Moser & Cie. underscores a growing trend where athletes and celebrities are increasingly involved in the design and promotion of luxury products. This not only enhances their personal brand but also allows them to influence product aesthetics and functionality. The choice of a ruby at the 10 o'clock position, reflecting Gasly's racing number, adds a personal touch that resonates with fans and collectors alike. Such collaborations can also drive innovation in product design, as brands seek to incorporate unique elements that reflect the personality and preferences of their collaborators.
AI Generated Content
Do you find this article useful?
