What's Happening?
Crafted, a new lifestyle hotel and club brand, has opened its first property, Powdermills, in East Sussex. The hotel is powered by Mews, a leading hospitality operating system, which integrates across
various services such as reservations and food and beverage management. Powdermills offers 55 rooms and suites, along with amenities like a pub, restaurant, cocktail bar, and art studio. The property emphasizes a nature-first ethos, complemented by workshops and cultural programs. Mews technology aims to streamline operations and enhance the guest experience, ensuring a seamless journey from booking to check-out.
Why It's Important?
The launch of Powdermills marks a significant step for Crafted in the hospitality industry, showcasing a blend of technology and nature-focused hospitality. By utilizing Mews, Crafted aims to provide a modern and personalized guest experience, which could set a new standard in the industry. This development highlights the growing trend of integrating advanced technology in hospitality to improve operational efficiency and customer satisfaction. The success of this model could influence other hospitality brands to adopt similar strategies, potentially transforming guest experiences across the industry.
What's Next?
Crafted plans to expand its presence with more properties across the UK and beyond, each maintaining a unique connection to its setting while adhering to a shared ethos of nature-first and technology-driven hospitality. The success of Powdermills could accelerate these expansion plans, attracting more guests and setting a precedent for future developments. Stakeholders in the hospitality industry will likely monitor Crafted's progress to assess the viability and impact of integrating advanced technology with a nature-centric approach.
