What's Happening?
Triptease has introduced a new feature called Date Boost, designed to help hoteliers focus their marketing efforts on priority dates without relying heavily on discounts or online travel agencies (OTAs). This tool allows hotels to leverage guest information to create targeted, full-funnel campaigns across Triptease Metasearch, Paid Search, and Messages. By increasing search ad bids for key dates, hotels can maximize visibility and direct bookings. The feature aims to fill rooms during low occupancy periods by strategically aligning marketing efforts with revenue insights.
Why It's Important?
Date Boost represents a significant advancement for hoteliers, particularly smaller establishments that lack the resources of large chains. By enabling more precise targeting and efficient use of marketing budgets, hotels can increase direct bookings and reduce dependency on OTAs, which often charge high commissions. This tool empowers hotels to maintain consistent pricing strategies and protect revenue per available room (RevPAR). As the hospitality industry continues to recover from the pandemic, tools like Date Boost could play a crucial role in helping hotels optimize their marketing strategies and improve profitability.
