What's Happening?
Born Maverick Food Innovation, a food tech start-up, has introduced a new cocoa alternative called Betta Choc, which is made from date seeds and includes theobromine, an alkaloid known for its mood-boosting properties. This innovation aims to replicate the 'feel-good factor' of chocolate without using cocoa, addressing the ongoing cocoa crisis and reducing waste from date seed production. The company has partnered with date producers to utilize the two million tonnes of date seeds discarded annually in the Middle East. Betta Choc is designed to be a one-to-one replacement for cocoa in various applications, including confectionery and bakery products.
Why It's Important?
The development of Betta Choc is significant as it offers a sustainable and potentially cost-effective alternative to traditional cocoa, which is facing supply shortages and price increases. By using date seeds, the innovation not only reduces waste but also provides a new revenue stream for date producers. The inclusion of theobromine could appeal to consumers seeking mood-enhancing foods, potentially expanding the market for cocoa alternatives. This development could influence the chocolate industry by providing manufacturers with a viable substitute that maintains the sensory qualities of chocolate while addressing environmental and economic challenges.
What's Next?
Born Maverick is testing Betta Choc with confectionery manufacturers and is in discussions with major date producers to secure a steady supply of raw materials. The company aims to achieve price parity with traditional cocoa products to ensure consumer acceptance. As the cocoa crisis continues, the success of Betta Choc could encourage further innovation in cocoa alternatives and drive industry-wide changes in ingredient sourcing and product formulation.
Beyond the Headlines
The introduction of Betta Choc highlights the growing trend towards sustainable food production and the use of by-products in creating new food ingredients. This innovation reflects a broader shift in the food industry towards reducing waste and improving the environmental impact of food production. Additionally, the focus on mood-enhancing properties aligns with consumer interest in functional foods that offer health and wellness benefits.
