What's Happening?
Selena Gomez has recently been showcasing a classic fall nail color, oxblood burgundy, at various public appearances. This deep, rich shade was first seen on her nails at the Fortune Most Powerful Women
Summit on October 15, applied by nail artist Tom Bachik. Gomez continued to display this color in an Instagram Story promoting a new music video, where she paired the nails with a matching lip color. This marks a departure from the soft, iridescent neutral tone she wore for her September wedding to Benny Blanco.
Why It's Important?
Selena Gomez's choice of nail color reflects broader trends in seasonal beauty preferences, highlighting the popularity of deep, rich tones during the fall. Her influence as a celebrity can drive consumer interest and sales in beauty products, particularly those related to nail art and cosmetics. This trend may impact beauty brands and salons as they cater to increased demand for similar shades, potentially affecting marketing strategies and product offerings.
What's Next?
As Selena Gomez continues to promote her new music video, her style choices, including her nail color, may influence upcoming beauty trends. Fans and beauty enthusiasts might seek to emulate her look, prompting beauty brands to capitalize on this trend by promoting similar products. Additionally, Gomez's appearances at high-profile events could further solidify her role as a trendsetter in the beauty industry.
Beyond the Headlines
Gomez's choice of nail color could also reflect a broader cultural shift towards embracing bold, expressive styles in personal grooming. This trend may encourage individuals to experiment with their appearance, fostering a sense of individuality and self-expression. The popularity of such styles could lead to increased diversity in beauty standards and acceptance of varied aesthetic preferences.
