What's Happening?
Death Wish Coffee Co., based in Saratoga Springs, NY, has announced the appointment of Steve Gardiner as its new Chief Executive Officer. Gardiner brings a wealth of experience from his previous roles, including CEO of Nature’s Bakery and senior vice president of U.S. sales at Henkel’s beauty unit. He also spent 24 years at PepsiCo, Inc. in various customer engagement and sales leadership positions. Mike Brown, the founder of Death Wish Coffee, emphasized Gardiner's expertise in scaling consumer packaged goods (CPG) brands and his strategic vision for accelerating the company's growth and innovation. Death Wish Coffee, known for its Fair Trade and organic-certified coffee, aims to expand its national footprint and introduce new products under Gardiner's leadership.
Why It's Important?
The appointment of Steve Gardiner as CEO is significant for Death Wish Coffee as it seeks to strengthen its position in the competitive coffee market. Gardiner's extensive experience in leading sales and customer engagement strategies is expected to enhance the company's ability to connect with consumers and expand its market presence. This leadership change comes at a time when consumer preferences are increasingly shifting towards organic and ethically sourced products, providing Death Wish Coffee with an opportunity to capitalize on these trends. The company's focus on innovation and growth under Gardiner's leadership could lead to increased market share and brand recognition.
