What's Happening?
Ennismore, a leading lifestyle hospitality company, has announced the signing of Mama Shelter Val Thorens, marking the brand's first resort in the Alps. Scheduled to open in 2027, this new venture will be located in Val Thorens, the highest ski destination
in Europe. The project is a collaboration between Ennismore, Vista, Financière Galata, and Cogeco, aiming to redefine the mountain experience with a blend of energy and creativity. The resort will feature 148 rooms and a restaurant with a panoramic terrace, offering a vibrant and welcoming atmosphere for skiers, families, and friends. Guests can enjoy various amenities, including a bar, karaoke room, ski lounge, teen room, and a spa with a sauna, hammam, treatment rooms, fitness area, and an indoor pool with mountain views.
Why It's Important?
The introduction of Mama Shelter Val Thorens represents a significant expansion for Ennismore into the alpine hospitality market. This move is poised to attract a diverse clientele seeking a unique and lively mountain retreat. The resort's focus on sustainability, targeting a 'Very Good' BREEAM certification, highlights a growing trend in the hospitality industry towards environmentally responsible construction and operations. By offering a mix of relaxation and entertainment, the resort is set to enhance the tourism appeal of Val Thorens, potentially boosting local economic activity and providing new employment opportunities.
What's Next?
As the project progresses towards its 2027 opening, stakeholders will likely focus on meeting sustainability goals and ensuring the resort's design aligns with the Mama Shelter brand's ethos of fun and inclusivity. The development team will continue to work on construction, aiming to minimize environmental impact by recycling and reusing materials. Once operational, the resort is expected to draw significant attention from both domestic and international tourists, potentially influencing future hospitality projects in the region.
Beyond the Headlines
The Mama Shelter Val Thorens project underscores a broader shift in the hospitality industry towards creating experiential and sustainable travel destinations. By integrating entertainment and leisure with eco-friendly practices, the resort could set a precedent for future developments in alpine regions. This approach not only caters to the evolving preferences of modern travelers but also aligns with global efforts to promote sustainable tourism.
