What's Happening?
On, a Swiss-based running shoe brand, is offering discounts of up to 40% on its last season's models. Known for its CloudTec system, which uses air pockets in the midsole for cushioning, On shoes are praised
for reducing joint impact and providing comfort during long walks. The sale includes popular models that have been tested by editors for their support and comfort, making them a favorite among consumers.
Why It's Important?
The sale provides an opportunity for consumers to purchase high-quality running shoes at reduced prices, making premium footwear more accessible. This could increase On's market share and brand loyalty, as more consumers experience the comfort and performance of their shoes. The discount may also pressure competitors to offer similar deals, potentially benefiting consumers with more options and better prices.
