What's Happening?
Univar Solutions has announced a strategic partnership with Best Value Chem to enhance its sun care offerings in Brazil, a key market for UV protection. This collaboration allows Univar to distribute Best Value Chem's
UV filters, including the BVSUN line, which is designed for facial and body care applications. The partnership aims to provide local manufacturers with advanced sunscreen technologies and technical support, thereby increasing speed to market. Univar's global vice president of CARE, Ingredients + Specialties, James Peterson, emphasized the importance of this partnership in expanding Univar's market offering for advanced UV protection solutions. The agreement is part of Univar's broader strategy to deliver high-performance, sustainable ingredients.
Why It's Important?
This partnership is significant as it positions Univar Solutions to capitalize on the growing demand for multifunctional sun protection products in Brazil, a strategic hub for Latin America. The collaboration underscores a commitment to environmental responsibility and innovation in the sun care market. By providing local manufacturers with access to advanced UV filters, Univar is poised to enhance its competitive edge and meet consumer demand for high-performance sun care products. This move also aligns with global trends towards sustainability and responsible product development, potentially setting a precedent for similar partnerships in other regions.
What's Next?
Univar Solutions plans to leverage its global Solution Centers to help customers incorporate BVSUN technology into their product development pipelines. The company is also interested in expanding exclusive partnerships across other regions and categories, using Brazil as a springboard for wider growth in Latin America's sun care sector. This ongoing portfolio expansion is expected to introduce new and novel ingredients to the market, further solidifying Univar's position as a leader in the sun care industry.
