What's Happening?
Maurizio Cattelan, known for his provocative art, has initiated a global treasure hunt titled 'Where is Maurizio?' across New York, Amsterdam, and London. The event marks the release of his latest self-portrait sculpture, 'We are the Revolution.' Participants are tasked with finding sculptures hidden in everyday locations, such as market stalls and antique shops. The hunt began in New York City on September 30, 2025, with the first sculpture discovered at Soho News International for just 50¢. The London edition, which started on October 3, 2025, involves digital entries where participants solve clues online. The hunt will continue in Amsterdam, offering a €5 miniature sculpture.
Why It's Important?
This event highlights Cattelan's ongoing exploration of value and context within the art world. By placing sculptures in accessible locations and pricing them variably, Cattelan challenges traditional notions of art ownership and value. The treasure hunt transforms cities into stages for public engagement with art, democratizing access to works that are typically exclusive. This initiative not only engages art enthusiasts but also stimulates public interest in contemporary art, potentially influencing how art is perceived and valued.
What's Next?
Following the London and Amsterdam hunts, the sculptures will be available through a draw system closing on October 24, 2025. This system allows broader access to Cattelan's work, ensuring that the sculptures are not only for those who can afford high prices. The event may inspire similar public art initiatives, encouraging artists to explore unconventional methods of engaging with audiences.
Beyond the Headlines
Cattelan's treasure hunt could spark discussions on the commercialization of art and its impact on cultural value. By blending art with public spaces, the initiative may influence future art exhibitions and public engagement strategies, fostering a more inclusive art community.
