What's Happening?
Calvin Klein has introduced the Re-Calvin takeback program in the U.S., allowing consumers to responsibly dispose of apparel items from any brand. The program, powered by Trove and Debrand, sorts items for
reuse, recycling, or responsible disposal. Re-Calvin accepts bras, swimwear, and underwear, categories typically excluded from takeback initiatives. Customers can send items using a free shipping label, and receive updates on how their items were processed.
Why It's Important?
The Re-Calvin program reflects Calvin Klein's commitment to sustainability and circular fashion. By offering a takeback initiative, the brand aims to reduce waste and promote responsible consumption. This move aligns with growing consumer interest in sustainable practices and could enhance Calvin Klein's brand reputation. As more brands adopt similar programs, the fashion industry may see increased efforts towards environmental responsibility.
