What's Happening?
American High, a studio known for its Gen Z-focused content, is establishing a new production hub called American High South at Trilith Studios in Atlanta. This move aims to expand its production capabilities and content pipeline, particularly in teen-focused media. The studio will leverage Trilith's extensive infrastructure, including over 1,000 acres and more than 30 on-site vendors, while benefiting from Georgia's 30% tax credit. American High plans to utilize Trilith's virtual production stage for immersive storytelling and develop new talent through educational programs. The studio, founded by Jeremy Garelick, has produced 18 features and trained hundreds of students through its nonprofit academy. The new hub is set to begin production in early 2026, with a goal of generating four productions annually.
Why It's Important?
The establishment of American High South at Trilith Studios signifies a strategic expansion for American High, allowing it to scale its creative output and meet the growing demand for Gen Z content. This move is significant for the entertainment industry as it highlights the increasing importance of youth-oriented media and the role of innovative production techniques. By partnering with Trilith Studios, American High can enhance its storytelling capabilities and reach a broader audience. The collaboration also underscores the economic benefits of Georgia's film tax incentives, which continue to attract major productions to the state. This development could lead to increased job opportunities and educational initiatives in the region, benefiting local communities and the broader film industry.
What's Next?
American High South is expected to start production at Trilith Studios in the first quarter of 2026. The studio aims to produce four projects annually, focusing on content that resonates with Gen Z audiences. As the partnership with Trilith Studios deepens, there may be further collaborations in educational programs and talent development. The success of this venture could encourage other studios to explore similar partnerships, potentially leading to more production hubs in Georgia and other states offering competitive tax incentives. The industry will be watching closely to see how American High leverages its new resources to innovate and expand its content offerings.
