Amazon Echo Show Faces User Backlash Over Intrusive Full-Screen Ads

What's Happening?

Amazon's Echo Show smart displays have recently been inundated with full-screen ads, causing frustration among users. These ads appear in various modes, including Photo Frame mode and alongside basic functions like the alarm clock. The increase in ads follows the introduction of Amazon's latest Alexa Plus voice assistant, which was unveiled at the company's 2025 devices event. Users have reported that the ads are so pervasive that the device feels more like a billboard for Amazon, prompting some to consider returning the product. CEO Andy Jassy has emphasized the importance of Alexa Plus as a revenue driver, especially as Amazon's Devices division struggles to turn a profit.

Why It's Important?

The surge in ads on the Echo Show highlights Amazon's strategy to monetize its hardware division, which has historically faced profitability challenges. By leveraging its vast user base of over 600 million Alexa devices, Amazon aims to generate revenue through advertising. This move could impact consumer satisfaction and brand loyalty, as users may find the ads intrusive and disruptive to their experience. The situation underscores the broader trend of tech companies seeking alternative revenue streams amid competitive pressures and evolving market dynamics.

What's Next?

Users have shared workarounds to reduce the impact of ads, such as setting routines in the Alexa app or changing the device language to English/Canada. However, Amazon has not provided an ad-free version of the Echo Show, leaving users to navigate these solutions independently. The company's continued focus on advertising as a revenue source may lead to further developments in how ads are integrated into its devices, potentially influencing user adoption and satisfaction.

Beyond the Headlines

The Echo Show's ad strategy raises questions about consumer privacy and the ethical implications of pervasive advertising on personal devices. As smart home technology becomes more integrated into daily life, the balance between monetization and user experience will be crucial. This development may prompt discussions on the need for clearer guidelines and options for consumers to manage ad exposure on their devices.