What's Happening?
MTV is promoting the 2025 Video Music Awards (VMAs) with a re-recorded version of the New Radicals' 1998 hit 'You Get What You Give.' The new rendition features original members Gregg Alexander and Danielle Brisebois alongside New Zealand singer-songwriter Benee. The promo includes various pop culture figures such as Paris Hilton, Steven Tyler, and LL COOL J, who will host the VMAs. The initiative was led by Van Toffler, CEO of Gunpowder & Sky, marking his return to the VMAs production after a decade. The collaboration aims to blend musical influences from the 90s, 2000s, and 2020s, showcasing the enduring connection music creates across generations.
Why It's Important?
The re-recording of 'You Get What You Give' highlights the song's lasting impact and its ability to resonate with new audiences. By involving contemporary artists like Benee, the VMAs are bridging generational gaps in music appreciation. This collaboration underscores the VMAs' role in celebrating musical evolution and cultural icons. The event, featuring high-profile personalities and performers, is set to attract significant attention, potentially boosting viewership and engagement across multiple platforms. The VMAs continue to be a pivotal event in the music industry, influencing trends and spotlighting emerging talents.
What's Next?
The VMAs are scheduled to air live from New York's UBS Arena on September 7, 2025, with LL COOL J hosting. The event will be broadcast on CBS, MTV, and Paramount+, marking the first time the VMAs will air on CBS. Mariah Carey will receive the Video Vanguard Award, and Busta Rhymes will be honored with the MTV VMA Rock the Bells Visionary Award. The pre-show will feature performances by KATSEYE and will be hosted by Nessa and Kevan Kenney. The VMAs Extended Play Stage will spotlight first-time nominees, further promoting new artists.
