What's Happening?
The popular podcast 'New Heights' hosted by NFL players Jason and Travis Kelce is now available on Amazon Prime Video in the U.S. This expansion follows Amazon's reorganization of its podcasting studio, Wondery, which holds the distribution and ad sales
rights to the podcast. The move is part of a broader strategy to integrate creator-led, video-focused podcast shows into Amazon's Talent Services team, aiming to enhance listenership and foster long-term relationships across Amazon platforms. Select episodes, including a notable interview with Taylor Swift, will be available for streaming, marking a significant step in the convergence of podcasts and television shows.
Why It's Important?
The inclusion of 'New Heights' on Amazon Prime Video signifies a growing trend of podcasts transitioning into video formats, blurring the lines between traditional audio podcasts and television content. This move could potentially increase the podcast's audience reach and engagement, leveraging Amazon's vast user base. It also highlights Amazon's strategic shift in podcast distribution, aiming to capitalize on the popularity of video podcasts and enhance its content offerings. The reorganization of Wondery and the integration of podcasts into Amazon's broader services could impact the podcasting industry, influencing how content is produced and consumed.
What's Next?
As 'New Heights' becomes available on Amazon Prime Video, it is expected to attract a wider audience, potentially increasing its influence in the sports and entertainment sectors. The podcast's presence on Amazon Prime could lead to more collaborations and exclusive content, further integrating podcasts into mainstream media platforms. Additionally, Amazon's restructuring of Wondery may lead to more creator-led podcasts joining its services, expanding its content library and offering new opportunities for podcast creators.
Beyond the Headlines
The expansion of 'New Heights' to Amazon Prime Video reflects broader shifts in media consumption, where digital platforms increasingly prioritize video content. This trend may encourage other podcast creators to explore video formats, potentially transforming the podcasting landscape. The integration of podcasts into major streaming services like Amazon Prime could also influence advertising strategies, as brands seek to capitalize on the growing popularity of video podcasts.
