What's Happening?
ADAMA has appointed Dafna Cohen-Asher as the CEO of its subsidiary Lycored, which specializes in health and beauty solutions, as well as natural food ingredients. Cohen-Asher, who joined ADAMA in 2017, brings extensive experience in business development
and strategic management. Lycored, known for its production of lycopene, operates globally, serving over 75 countries with a diverse portfolio of natural products. Cohen-Asher's appointment is expected to drive Lycored's growth strategy, enhance its global sales network, and strengthen customer relationships.
Why It's Important?
Cohen-Asher's leadership at Lycored is crucial as the company seeks to expand its influence in the health, food, and beauty industries. Her experience in international acquisitions and strategic management positions Lycored to capitalize on growing demand for natural and sustainable products. This appointment reflects ADAMA's commitment to leveraging internal talent for strategic roles, emphasizing the importance of Lycored's business in the company's overall growth strategy. The focus on nature-based ingredients aligns with consumer trends towards health and wellness, potentially boosting Lycored's market position.
What's Next?
Under Cohen-Asher's leadership, Lycored is expected to continue its expansion into new markets, particularly in North America, Europe, and Japan. The company aims to build on its scientific foundation and maintain its commitment to sustainability and innovation. Cohen-Asher will oversee Lycored's teams in Israel, the US, and Europe, focusing on deepening customer collaborations and enhancing product offerings. The strategic direction set by Cohen-Asher could lead to new partnerships and product developments, further solidifying Lycored's position in the global market.
Beyond the Headlines
Cohen-Asher's appointment highlights the growing importance of sustainable and natural products in the health and beauty sectors. Lycored's zero-waste model and focus on natural ingredients reflect broader industry shifts towards environmental responsibility and consumer health consciousness. This move could influence other companies to adopt similar practices, promoting sustainability across the industry.
