What's Happening?
The hospitality industry is observing emerging color trends for 2026, with a focus on nature-inspired palettes. Paint companies have introduced colors like Dunn-Edwards' Midnight Garden, a deep green reminiscent
of a forest at dusk, and Sherwin-Williams' Universal Khaki, a blend of beige and taupe. These colors reflect a shift towards natural and calming aesthetics in hotel design. While neutrals remain popular for their versatility, bold colors like jewel tones are gaining attention for their ability to create dramatic and memorable spaces. However, the industry cautions against blindly following trends, emphasizing the importance of using color to tell a meaningful story that resonates with guests.
Why It's Important?
The choice of colors in hospitality design can significantly impact guest experiences and perceptions. As hotels compete to offer unique and memorable stays, the use of color becomes a strategic tool to differentiate properties and enhance brand identity. The trend towards nature-inspired colors aligns with broader consumer preferences for sustainability and wellness, potentially attracting guests seeking tranquility and connection with nature. For U.S. hotels, adopting these color trends could improve guest satisfaction and loyalty, while also supporting sustainability goals by promoting biophilic design principles.
