What's Happening?
Social media has evolved significantly since its inception in 1994, transitioning from platforms for socializing to tools for information aggregation and user-generated content. A review of social media definitions from 1994 to 2019 highlights this shift,
with early definitions focusing on connectivity and later ones emphasizing content creation. The presence of businesses on social media has transformed customer relationships, making them more interactive and dynamic.
Why It's Important?
The evolution of social media reflects broader changes in communication and business practices. As platforms have become more content-driven, they offer new opportunities for marketing and customer engagement. However, this shift also raises challenges related to privacy and the spread of misinformation. Understanding these changes is essential for businesses and researchers to effectively leverage social media while addressing its potential drawbacks.
