What's Happening?
SBS, an Australian hybrid-funded public service broadcaster, is undertaking a three-year program to upgrade its networking infrastructure, using Cisco technology as the foundation. The new media IP network will replace traditional cabling systems, allowing for seamless data transmission of audio, video, and metadata. The project aims to migrate all video and audio production systems to the new network, ensuring improved picture quality and connectivity while reducing power consumption. The implementation includes Cisco Catalyst 6000 and Cisco Nexus 9000 switching families and VXLAN for network virtualization.
Why It's Important?
The overhaul of SBS's networking infrastructure is crucial for maintaining the broadcaster's competitive edge in the rapidly evolving media landscape. By adopting Cisco's advanced networking solutions, SBS aims to enhance its operational efficiency and deliver higher quality content to its audience. This move reflects a broader industry trend towards digital transformation and the adoption of IP-based media networks, which offer greater flexibility and scalability compared to traditional systems.
What's Next?
As SBS progresses with its network overhaul, the focus will be on ensuring a smooth transition to the new system without disrupting audience experience. The broadcaster will continue to test and refine the network to optimize performance and reliability. The successful implementation of this project could serve as a model for other broadcasters looking to modernize their operations and embrace digital technologies.
