What's Happening?
Amy Liu, founder and CEO of Tower 28, a clean beauty brand, appeared on ABC News Live to discuss her company's mission. Tower 28 focuses on creating products suitable for sensitive skin, aiming to raise awareness about skin health and the importance of clean beauty. Liu shared her inspiration for starting the company, emphasizing the need for transparency and safe ingredients in the beauty industry.
Why It's Important?
The clean beauty movement is gaining traction as consumers become more conscious of the ingredients in their skincare products. Tower 28's focus on sensitive skin addresses a growing demand for products that cater to specific skin needs without harmful chemicals. This shift towards clean beauty reflects broader trends in consumer preferences, impacting industry standards and encouraging other brands to adopt similar practices.
What's Next?
Tower 28 may continue to expand its product line, potentially collaborating with dermatologists and skincare experts to enhance its offerings. The brand's commitment to clean beauty could inspire other companies to prioritize transparency and safety in their formulations. As awareness of sensitive skin issues grows, the beauty industry may see increased innovation in product development.
