What is the story about?
What's Happening?
Chipotle is offering a buy-one-get-one-free deal on September 15, 2025, for customers wearing college football jerseys. The promotion is part of the return of carne asada to Chipotle menus nationwide, available for a limited time. The deal is valid after 5 p.m. local time and requires the purchase of an entrée of equal or greater value. This initiative aims to attract college football fans and boost sales by leveraging the popularity of the sport and the seasonal return of a favored menu item.
Why It's Important?
Promotions like Chipotle's BOGO deal can significantly impact consumer behavior, driving foot traffic to restaurants and increasing sales. By tying the promotion to college football, Chipotle taps into a large and enthusiastic fan base, potentially expanding its customer demographic. The return of carne asada, a popular menu item, further enhances the appeal of the promotion, encouraging repeat visits and customer loyalty.
What's Next?
Chipotle may continue to offer similar promotions tied to popular events or seasonal menu items, aiming to maintain customer interest and engagement. The success of this promotion could lead to more frequent marketing campaigns that leverage cultural or sporting events to boost sales.
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