What's Happening?
Crayola, based in Easton, has revealed the results of its global survey to determine the world's favorite colors for 2025. The survey, which included participants from over 180 countries, identified top colors by location, generation, and state. In Pennsylvania,
cerulean, robin's egg blue, and wild strawberry emerged as favorites. New Jersey's top choices were various shades of blue, while Delaware had a distinct top three, differing from its neighboring states.
Why It's Important?
The announcement by Crayola highlights regional preferences in color, which can influence product design and marketing strategies in the art and stationery industries. Understanding these preferences allows companies to tailor their offerings to meet consumer demands more effectively. Additionally, the survey reflects cultural and generational shifts in color perception, which can impact trends in fashion, interior design, and branding across the U.S.
