What's Happening?
Kering has introduced the Kering Craft program in China, aimed at supporting emerging local fashion designers. Developed in collaboration with the Shanghai Fashion Designers Association, the program seeks
to identify and nurture promising Chinese designers through a cross-continental residency in Milan, Paris, and Shanghai. This initiative, announced at the China International Import Expo, is part of Kering's strategy to empower local talent and foster 'glocal' brands that can compete globally. The program emphasizes creativity, craftsmanship, and business acumen, aligning with Kering's vision of integrating local and international perspectives.
Why It's Important?
The Kering Craft program represents a significant investment in China's burgeoning fashion industry, which is known for its rapid innovation and creativity. By supporting local designers, Kering aims to strengthen its presence in the Chinese market and create synergies with its global brands. This initiative could lead to the emergence of new fashion leaders from China, enhancing the country's influence in the global fashion landscape. It also reflects a broader trend of luxury brands investing in local talent to drive innovation and growth.
What's Next?
As the program progresses, selected designers will participate in residencies that provide exposure to international markets and industry leaders. This experience is expected to enhance their design and business skills, enabling them to build strong brands capable of global expansion. Kering's continued engagement with China's fashion industry may lead to further collaborations and initiatives that support sustainable growth and innovation.
