What's Happening?
DirecTV has announced a new carriage agreement with Gray Local Media to expand access to New Orleans Pelicans games for the 2025-26 NBA season. The deal will make non-national Pelicans games available on Gray's Gulf Coast Sports & Entertainment Network
(GCSEN) to DirecTV's streaming, satellite, and U-verse customers across the team's three-state home territory. This includes cities in Louisiana, Mississippi, and Alabama. The partnership aims to increase viewership and accessibility for Pelicans fans, starting with the team's road opener against the Memphis Grizzlies. The games will be available on DirecTV streaming channel 676, satellite channel 676-6, and U-Verse channels 1759 (HD) and 759 (SD).
Why It's Important?
This expansion is significant as it enhances the accessibility of local sports content at a time when many providers are reducing their sports offerings. By partnering with Gray, DirecTV is reinforcing its commitment to local sports, ensuring that fans can continue to support their hometown teams. The move is expected to boost viewership and engagement among Pelicans fans across the Gulf Coast region, potentially increasing the team's fan base and community support. It also highlights the importance of strategic partnerships in the broadcasting industry to maintain and grow audience reach.
What's Next?
The Pelicans' regular season begins on October 22, with their game against the Memphis Grizzlies being simulcast on WVUE-FOX 8. Pre-game coverage will start at 6:30 p.m., with the tip-off at 7 p.m. As the season progresses, DirecTV and Gray will continue to offer exclusive sports and entertainment programming through GCSEN, including shows like the 'Saints Kick-Off Show' and the 'Black & Gold Postgame Show'. This ongoing collaboration is expected to further strengthen the network's presence in the Gulf Coast region.
Beyond the Headlines
The partnership between DirecTV and Gray Local Media could set a precedent for other regional sports networks looking to expand their reach. By leveraging existing infrastructure and strategic alliances, broadcasters can enhance their service offerings and maintain viewer loyalty. This development also underscores the evolving landscape of sports broadcasting, where accessibility and fan engagement are increasingly prioritized.
