Wills Group Expands with 16 New Store Locations in the Carolinas

What's Happening?

The Wills Group, owner of the Dash In convenience-store chain, is expanding its presence in the Carolinas with 16 new store locations under contract. This expansion includes 14 sites in North Carolina and two in South Carolina. The company plans to break ground on the first three North Carolina locations within the next 45 days. These new sites will feature Dash In's 5,600-square-foot prototype stores, and many will include Splash In car washes. The expansion is part of a broader strategy to grow by 20 to 25 sites annually over the next five years, focusing on the mid-Atlantic region, including Maryland, Delaware, and Virginia.

Why It's Important?

This expansion by the Wills Group is significant as it reflects the company's strategic response to the strong population growth and business-friendly environment in the Carolinas. By increasing its footprint in these states, the Wills Group aims to capitalize on the growing demand for convenience stores and related services. This move could enhance the company's market share and competitive position in the region. Additionally, the development of new stores is likely to create job opportunities and contribute to local economies, further solidifying the Carolinas as a key growth area for the company.

What's Next?

The Wills Group plans to continue its expansion efforts, with construction expected to start soon on the new locations. The company is also planning more than two dozen remodels for existing stores this year. As the new stores open over the next two years, the Wills Group will likely evaluate their performance and adjust its strategy to ensure continued growth and profitability. Stakeholders, including local communities and business partners, will be watching closely to see how this expansion impacts the regional market dynamics.