What's Happening?
Miley Cyrus is the face of Maison Margiela's fall 2025 campaign, photographed by Paolo Roversi. In the campaign, Cyrus appears wearing only white body paint and the brand's signature painted Tabi boots. The campaign emphasizes the 'bianchetto' process, which reduces surfaces to a white canvas, revealing the trace of time. Cyrus also models key looks from the Avant-Première Collection, showcasing crinkled and hand-greased garments.
Why It's Important?
Cyrus's participation in this campaign highlights Maison Margiela's innovative approach to fashion, blending art and fashion in a unique way. The use of body paint and the 'bianchetto' process challenges traditional fashion norms, potentially influencing future fashion campaigns and trends. Cyrus's involvement also underscores her influence in the fashion industry, as her presence can draw significant attention to the brand and its artistic endeavors.
