What's Happening?
CBS Mornings has launched a series of exclusive deals on various items that are being promoted as potential everyday essentials. These deals are available through the CBS Deals platform, where consumers
can purchase products at discounted rates. The initiative is part of CBS's strategy to engage viewers by offering value-added services and products. CBS earns commissions on purchases made through the platform, indicating a business model that combines media content with e-commerce.
Why It's Important?
This initiative highlights the growing trend of media companies diversifying their revenue streams by integrating e-commerce into their offerings. For consumers, these deals provide an opportunity to access products at reduced prices, potentially increasing consumer engagement and loyalty to the CBS brand. For CBS, this strategy could enhance viewer retention and generate additional revenue, which is crucial in an increasingly competitive media landscape.
