What is the story about?
What's Happening?
CBS Sports and Paramount+ have announced they will air 13 Big Ten regular-season basketball games during the 2025-26 season. The schedule includes key matchups such as Wisconsin at Michigan on January 10, UCLA at Ohio State on January 17, and Maryland at Michigan State on January 24. The network will also broadcast the Big Ten Tournament semifinals and the title game on March 15. The final regular season game on CBS will feature Michigan hosting Michigan State on March 8. This coverage is part of CBS's ongoing commitment to college basketball, providing fans with access to some of the most anticipated games of the season.
Why It's Important?
The broadcasting of Big Ten games on CBS Sports highlights the network's strategic investment in college basketball, which is a significant draw for sports fans. This move not only enhances CBS's sports programming but also increases visibility for the Big Ten Conference, potentially boosting its popularity and viewership. For the teams involved, this exposure can lead to increased recruitment opportunities and fan engagement. The inclusion of the Big Ten Tournament semifinals and finals further underscores the importance of these games in the college basketball landscape.
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