What is the story about?
What's Happening?
TechCrunch has announced that its flagship podcast, Equity, is now available in video format. The podcast, which airs twice weekly, features interviews with key figures in the tech and startup sectors, as well as discussions on recent industry developments. The video launch coincides with the lead-up to TechCrunch's Disrupt event, offering audiences a new way to engage with the content. Recent episodes have included interviews with notable personalities such as Wiz co-founder Ami Luttwak and 'Empire of AI' author Karen Hao. The podcast team, including Rebecca Bellan, Kirsten Korosec, Maxwell Zeff, and Anthony Ha, provides insights into major tech deals and trends.
Why It's Important?
The transition of TechCrunch's Equity podcast to video format reflects a broader trend in media consumption, where audiences increasingly prefer visual content. This move can enhance viewer engagement and expand the podcast's reach, attracting new listeners who favor video over audio. For TechCrunch, offering video content can strengthen its brand presence and provide additional advertising opportunities. The podcast's focus on tech industry insights is valuable for professionals and enthusiasts seeking to stay informed about market dynamics and innovations.
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