James Jones and MKM Launch Campaign to Promote British-Grown C16 Timber

What's Happening?

James Jones & Sons and MKM Building Supplies have initiated the 'Great British Timber' campaign to promote the use of British-grown C16 timber. The campaign aims to highlight the strength, value, and sustainability of C16 timber, challenging the common preference for imported C24 timber. Emma Loftus from James Jones & Sons emphasized that C16 is suitable for most everyday projects, such as loft extensions, floor joists, and garden structures. The campaign includes in-branch education, staff training, digital content, and promotional activities across MKM's 135 branches. A roadshow will visit 20 key locations this autumn to educate customers about C16 timber and engage them in interactive activities. Gareth Nicholls, head of timber category for MKM, stated that the initiative supports British forestry, protects jobs, and reduces timber miles.

Why It's Important?

The campaign to promote British-grown C16 timber is significant for several reasons. It supports local forestry and contributes to job protection within the UK timber industry. By encouraging the use of C16 timber, the initiative aims to reduce reliance on imported timber, thereby decreasing transportation emissions and supporting sustainability. This move could shift perceptions within the construction industry, leading to increased demand for locally sourced materials. The campaign also strengthens the partnership between James Jones & Sons and MKM, which has been ongoing for nearly 30 years, and positions MKM as a knowledgeable partner for its customers.

What's Next?

The campaign will continue with a roadshow visiting 20 key MKM locations this autumn, providing opportunities for customers to learn more about C16 timber. James Jones will host drop-in training sessions for branch teams to enhance their knowledge and confidence in discussing C16 timber. These sessions will cover conversion and span tables, storage best practices, and customer guidance. The ongoing educational efforts aim to change perceptions about C16 timber and ensure MKM remains a leading partner in the timber industry.

Beyond the Headlines

The campaign could have long-term implications for the UK timber industry by fostering a cultural shift towards valuing local resources. It may encourage other companies to adopt similar sustainable practices, contributing to broader environmental goals. The focus on using every part of the tree in the manufacturing process aligns with circular economy principles, potentially influencing industry standards and consumer expectations.