What is the story about?
What's Happening?
Edward Enninful, former editor of British Vogue, has launched a new media venture called EE72, aiming to revolutionize fashion magazines. The venture includes a quarterly print publication, 72 Magazine, and a daily online platform. Enninful's new project seeks to emphasize creativity and inclusivity, featuring diverse voices and perspectives. The first issue of 72 Magazine, which is ad-free, features Julia Roberts on the cover and includes contributions from notable figures like Oprah Winfrey and Gwyneth Paltrow. Enninful's departure from Vogue and the launch of EE72 mark a significant shift in his career, as he seeks to create a platform that aligns with his values.
Why It's Important?
Enninful's move to establish EE72 reflects broader changes in the media industry, where traditional print publications face challenges from digital platforms. His focus on inclusivity and creativity could set new standards for fashion media, influencing how stories are told and who gets to tell them. The venture's success could inspire other media companies to adopt similar models, potentially reshaping the industry. Enninful's reputation and connections in the fashion world may attract significant attention and support for EE72, impacting its reach and influence.
What's Next?
EE72 will continue to develop its content and partnerships, with plans for cultural events and collaborations with brands. The venture's ability to adapt and innovate will be crucial in navigating the competitive media landscape. Enninful's leadership and vision will play a key role in shaping the future of EE72 and its impact on the fashion industry.
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