What's Happening?
Tom Wagner, the chairman of Birmingham, has revealed that he actively reads online opinions about the club, both positive and negative, on social media platforms. This admission highlights Wagner's interest in understanding the public perception and feedback regarding the club's performance and management.
Why It's Important?
Wagner's engagement with online opinions reflects a broader trend of sports executives using social media as a tool to gauge public sentiment and potentially guide decision-making. This approach can foster a more transparent and responsive relationship between club management and fans, potentially leading to improved fan engagement and satisfaction. However, it also poses challenges, as online feedback can be highly polarized and not always representative of the broader fan base.