What's Happening?
Deputy Prime Minister and Minister for Tourism and Civil Aviation Viliame Gavoka emphasized the importance of collaboration between Fiji's agriculture and tourism sectors during the 2025 National Agriculture Show at Koroivolu Park. Gavoka highlighted that these sectors are crucial pillars of the economy and should work together to enhance resilience and provide authentic visitor experiences. With nearly one million visitors arriving in Fiji last year, Gavoka sees an opportunity for farmers to supply fresh, authentic Fijian cuisine directly to hotels and resorts. He encouraged farmers to diversify into herbs and exotic fruits, establish direct partnerships with tourism operators, and adopt sustainable practices appealing to eco-conscious travelers.
Why It's Important?
The integration of agriculture and tourism is significant for Fiji's economic resilience and sustainability. By promoting agro-tourism, Fiji can enhance its appeal to travelers seeking authentic experiences, thereby boosting the tourism sector. This approach also supports local farmers by creating new markets for their products, fostering economic growth in rural areas. The emphasis on sustainable practices aligns with global travel trends, attracting eco-conscious tourists and potentially increasing visitor numbers. Strengthening supply chains between farmers and the tourism industry can lead to more stable economic conditions and support the government's sustainability goals.
What's Next?
The Coalition Government plans to continue supporting cooperatives and agribusinesses, promoting sustainable farming, and encouraging rural tourism investment. Policies will be aligned with resilience and sustainability goals to further strengthen the connection between agriculture and tourism. The ongoing National Agriculture Show, themed 'Be Resilient, Produce Smart, Go Local and Grow Agro-Tourism,' serves as a platform to advance these initiatives and foster collaboration between stakeholders.
Beyond the Headlines
The push for agro-tourism not only benefits the economy but also has cultural implications. By promoting Fijian cuisine and farming practices, the initiative helps preserve and showcase local traditions and heritage. This cultural aspect can enhance Fiji's global image as a unique travel destination, offering experiences that go beyond typical tourist attractions.
