What's Happening?
Simon & Schuster U.S. and S&S U.K. have announced the launch of Scarlett Press, a new imprint dedicated to New Adult romance titles. The imprint will focus on 'commercial, fast-paced' romance stories aimed at readers in their late teens and 20s. The inaugural slate includes five books set to be published next spring, with titles such as Tiffany Hunt's 'The Dark Lord's Guide to Dating (and Other War Crimes)' and Marion Blackwood's 'Empire of Flame and Thorns'. The imprint plans to publish 12-15 titles annually, featuring both original and previously self-published works. The launch of Scarlett Press reflects a renewed interest in the New Adult category, which had seen a decline after its initial popularity 10 to 15 years ago.
Why It's Important?
The introduction of Scarlett Press signifies a strategic move by Simon & Schuster to capitalize on the growing demand for New Adult fiction, a genre that bridges the gap between Young Adult and Adult fiction. This move could potentially revitalize the New Adult category, offering fresh narratives that resonate with readers transitioning into adulthood. The focus on romance-forward stories aligns with current market trends where romance remains a highly popular genre. This initiative could also provide a platform for emerging authors in the genre, thereby diversifying the literary landscape and meeting the evolving tastes of younger readers.
What's Next?
Scarlett Press is set to release its first titles in the spring, with plans to expand its catalog to 12-15 books per year. The imprint's success could influence other publishers to explore or expand their offerings in the New Adult genre. Additionally, the reception of Scarlett's initial releases will likely determine the imprint's future direction and its impact on the broader publishing industry.
