What's Happening?
Johnston Community College has successfully reconnected with 122 students who had either paused their studies or never completed registration, using a digital engagement strategy called 'GuidePosts'. Partnering with Motimatic, the college implemented
behaviorally designed digital prompts across social platforms to encourage small actions leading to enrollment progress. This approach targeted various student groups, including those who had stopped out and those needing reminders to register for the next term. The campaign resulted in significant engagement and re-registration, demonstrating the effectiveness of digital lifecycle engagement in addressing student retention challenges.
Why It's Important?
The success of Johnston Community College's digital engagement strategy highlights the potential for technology-driven solutions to improve student retention in higher education. By leveraging social media and digital platforms, colleges can effectively reach students who are disengaged from traditional communication methods. This approach not only helps institutions maintain enrollment numbers but also supports students in completing their education, which can have long-term benefits for their career prospects and economic mobility. The case study serves as a model for other educational institutions facing similar challenges.
What's Next?
Johnston Community College plans to continue using digital lifecycle campaigns to maintain contact with students throughout their academic journey. The success of the 'GuidePosts' initiative may encourage other colleges to adopt similar strategies, potentially leading to broader changes in how educational institutions engage with students. As digital engagement becomes more prevalent, there may be further innovations in personalized communication and support services to enhance student success.
