What's Happening?
Spotify has announced the release of lossless audio for its Premium subscribers, a feature that has been in demand since Apple Music introduced it in 2021. This new offering allows users to enjoy high-quality audio without additional costs, enhancing the listening experience. The rollout is happening in several countries, including the U.S., and will expand to 50 markets by October. Spotify's lossless audio is available on various devices, and users are encouraged to use wired connections for optimal sound quality.
Why It's Important?
This development is crucial for Spotify as it seeks to remain competitive in the music streaming industry. By offering lossless audio, Spotify addresses user demands for better sound quality, potentially increasing subscriber satisfaction and loyalty. This move also helps Spotify keep pace with competitors like Apple Music and Amazon Music, who have already offered similar features, thus maintaining its position in the market.
What's Next?
Spotify will continue to notify users as the lossless audio feature becomes available in their region. The company is also working on expanding device compatibility, with support for additional third-party devices expected in October. Users will need to manually activate the feature on their devices, and Spotify recommends using non-Bluetooth connections for the best experience.
