What's Happening?
Omdia's latest analysis forecasts a significant rise in global shipments of ultra-large TVs, specifically those 80 inches and larger, over the next five years. The report predicts a 44% increase in shipments from 2025 to 2029, driven by falling prices and advancements in backlight technology. This growth is expected despite a modest overall increase in global TV shipments, which are projected to rise from 209 million units in 2025 to 211 million in 2029. The demand for ultra-large TVs is anticipated to be strongest in China and North America, which will account for 54% and 28% of the volume, respectively, by 2029. Western Europe is also expected to see growth in this segment, with shipments increasing from 503,000 units in 2025 to 643,000 in 2029.
Why It's Important?
The projected growth in the ultra-large TV segment highlights a shift in consumer preferences towards larger screens, driven by more affordable pricing and technological advancements. This trend could have significant implications for manufacturers and retailers, as they may need to adjust their strategies to cater to the increasing demand for larger TVs. The expansion of the mini LED technology, particularly the RGB mini LED subsegment, is also noteworthy, as it offers enhanced color coverage and could become more prevalent in mid-range TV sets. This shift could impact the competitive landscape, with Chinese brands prioritizing market share over profitability, potentially influencing pricing dynamics and consumer choices.
What's Next?
As the market for ultra-large TVs expands, manufacturers are likely to continue innovating and improving production efficiencies to meet consumer demand. The adoption of RGB mini LED technology is expected to grow, with more brands incorporating it into their offerings from 2026 onward. This could lead to further price reductions and increased accessibility for consumers. Additionally, the competitive strategies of Chinese brands may prompt other manufacturers to reevaluate their approaches to maintain market share and profitability in the premium segment.
Beyond the Headlines
The growth in ultra-large TV shipments may also reflect broader cultural shifts, as consumers increasingly seek immersive viewing experiences at home. This trend could influence home design and entertainment consumption patterns, with larger screens becoming central to living spaces. The technological advancements in mini LED and RGB technology may also drive innovation in other display applications, potentially impacting industries such as advertising and digital signage.
