Paramount Appoints Jay Askinasi as Chief Revenue Officer to Enhance Advertising Strategy

What's Happening?

Paramount has announced the appointment of Jay Askinasi as its Chief Revenue Officer, effective November 3, 2025. Askinasi, who previously led ad sales at Roku, will spearhead Paramount's advertising sales team and collaborate with product and data teams to develop a unified advertising platform. This move is part of Paramount's strategy to strengthen its position as a next-generation media company. John Halley, the current president of Paramount Advertising, will continue in his role, reporting to Askinasi. Askinasi's experience includes serving as CEO of Publicis Media Exchange U.S., where he oversaw media investment strategy. His appointment is seen as a pivotal moment for Paramount as it aims to transform its digital monetization engine while maintaining its creative excellence.

Why It's Important?

The appointment of Jay Askinasi as Chief Revenue Officer is significant for Paramount as it seeks to enhance its advertising strategy and position itself at the forefront of industry transformation. Askinasi's expertise in ad tech and media investment is expected to drive Paramount's monetization efforts, potentially increasing its competitiveness against major tech platforms. This strategic move could lead to improved advertising revenue and strengthen Paramount's influence in the media landscape. Stakeholders, including advertisers and content creators, may benefit from a more integrated and data-driven advertising approach, potentially leading to better audience targeting and engagement.

What's Next?

As Askinasi assumes his role, Paramount is likely to focus on building partnerships and leveraging data-driven insights to enhance its advertising platform. The company may also explore new opportunities in sports and streaming, which have been key drivers of its advertising volume. Advertisers and industry observers will be watching closely to see how Paramount's advertising strategy evolves under Askinasi's leadership, particularly in terms of innovation and market positioning.