What's Happening?
GameStop has restocked codes for Shiny Koraidon and Shiny Miraidon for Pokemon Scarlet and Violet after initial shortages. The codes, initially distributed on physical cards, are now printed on receipts due to limited supply. Fans have expressed frustration over the scarcity and scalping of these codes, with some being sold on platforms like eBay. GameStop has stated that the limited supply is not their decision, pointing to The Pokemon Company for the constraints.
Why It's Important?
The scarcity of Shiny Pokemon codes highlights ongoing issues with distribution events in the gaming industry, particularly for popular franchises like Pokemon. The limited availability and subsequent scalping can lead to dissatisfaction among fans, potentially impacting the reputation of both GameStop and The Pokemon Company. Addressing these distribution challenges is crucial to maintaining consumer trust and ensuring fair access to promotional content.
What's Next?
The Shiny Koraidon and Shiny Miraidon event is set to end on October 15, with potential future distribution events for Pokemon Legends: Z-A. Stakeholders may need to consider alternative distribution methods, such as digital codes, to prevent scalping and ensure wider access. The Pokemon Company and GameStop may face pressure to improve their distribution strategies to meet fan demand more effectively.