What's Happening?
Snapchat has introduced a new feature called 'Topic Chats,' allowing users to engage in public conversations about various subjects. This feature enables users to discuss trending topics and events, while maintaining privacy by keeping profiles hidden
from non-friends. Display names are visible, but profiles cannot be accessed through Topic Chats. Snapchat employs LLM technology and safety measures to moderate these chats, ensuring adherence to community guidelines. Users can report inappropriate messages, and the company will take action against violators.
Why It's Important?
The introduction of Topic Chats marks a shift in Snapchat's strategy, expanding from private to public conversations. This move could increase user engagement and attract new users interested in discussing popular topics. It also positions Snapchat as a competitor to other social media platforms that offer public discussion features. By ensuring privacy and safety, Snapchat aims to create a secure environment for users to express themselves, potentially enhancing user trust and loyalty.
