What's Happening?
China's ice and snow tourism sector is experiencing significant growth, with the China Tourism Academy reporting a new stage of sustained prosperity. By the end of 2025, over 14,000 related enterprises were operating, and the sector is expected to attract
360 million travelers during the 2025-2026 winter season, generating approximately US$64.4 billion in revenue. Iconic venues like Harbin Ice-Snow World and Changbai Mountain ski resort are major attractions. The industry is expanding with new offerings such as ice sculpting workshops and snow photography tours, and southern China is investing heavily in indoor facilities to extend the tourism season.
Why It's Important?
The rapid growth of China's ice and snow tourism sector has significant economic implications, contributing to regional development and job creation. The industry's expansion reflects a broader trend towards experiential tourism, where consumer spending is shifting from basic needs to cultural and entertainment experiences. This shift indicates a maturing tourism market that can drive economic growth and international partnerships. The development of a comprehensive industry chain, including manufacturing and e-commerce of winter sports equipment, further enhances China's position in the global tourism market.
