What's Happening?
Nigerian Afrobeats artist Asake has signed with Alexa Perkins' management and creative agency, Double Eleven. This move is part of a broader trend of artist signings across various music genres and regions. Asake, known for his significant impact in the Afrobeats scene, has accumulated over 5.6 billion streams. His third studio album, 'Lungu Boy,' is among the top 20 most streamed Nigerian albums. Recently, Asake announced his fourth studio album, 'MONEY,' under his new label, Giran Republic. This signing is part of a larger roundup of artist deals, including notable names like Omarion, Grandmaster Flash, and The Struts, with companies such as Create Music Group and Warner Music Japan involved.
Why It's Important?
Asake's signing with Double Eleven highlights the growing global influence of Afrobeats, a genre that has seen significant international expansion. This move could further elevate Asake's presence in the global music market, potentially increasing his audience and influence. The involvement of major management and creative agencies in such signings underscores the strategic importance of diversifying artist portfolios to include international and genre-spanning talents. This trend reflects a broader industry shift towards embracing diverse musical styles and markets, which could lead to increased cross-cultural collaborations and innovations in the music industry.
What's Next?
Asake's upcoming album 'MONEY' is expected to further solidify his position in the music industry. The collaboration with Double Eleven may lead to new opportunities for international tours, collaborations, and media appearances, enhancing his global footprint. Other artists involved in recent signings, such as Omarion and Grandmaster Flash, may also see similar expansions in their careers, potentially leading to a more interconnected global music scene. Industry stakeholders will likely monitor these developments closely, as they could influence future trends in artist management and music distribution.
