What's Happening?
Under Canvas, a leader in upscale outdoor hospitality, has announced the opening of its new location, Under Canvas White Mountains, set to open in June 2026. This marks the brand's second location in New England and its first in New Hampshire. The camp
is situated on 86 scenic acres, offering breathtaking views of Mount Washington and the Presidential Range. It provides guests convenient access to the White Mountain National Forest, one of the most visited national forests in the U.S. The site features safari-inspired canvas tents with private decks, West Elm furnishings, and modern amenities. Guests can enjoy activities such as guided hiking, rafting, and mountain biking, along with café-style dining inspired by local flavors. The camp emphasizes sustainability and minimal land disturbance, aligning with Under Canvas's Mindful Approach.
Why It's Important?
The expansion of Under Canvas into New Hampshire signifies a growing trend in eco-friendly and upscale outdoor hospitality. By offering unique experiences like guided hiking and sustainable accommodations, Under Canvas is catering to a rising demand for nature-based tourism that prioritizes environmental conservation. This development is likely to boost local tourism, providing economic benefits to nearby towns such as Littleton, Bethlehem, and Lancaster. Additionally, the emphasis on sustainability and minimal land disturbance sets a precedent for other hospitality ventures, potentially influencing industry standards and consumer expectations regarding eco-friendly travel options.
What's Next?
Reservations for Under Canvas White Mountains are now available, with rates starting at $279 per night. As the opening date approaches, the company may engage in promotional activities to attract visitors and highlight the unique offerings of the new location. The focus on sustainability and the Mindful Approach may also lead to collaborations with environmental organizations to further enhance conservation efforts. Local businesses and tourism boards might capitalize on the increased visitor traffic, promoting regional attractions such as Franconia Notch State Park and the Mount Washington Cog Railway.
Beyond the Headlines
Under Canvas's commitment to sustainability and its recognition as the first-ever DarkSky-certified resort in the world highlights the growing importance of environmental consciousness in the hospitality industry. This certification underscores the brand's dedication to minimizing light pollution and protecting natural landscapes, which could inspire other resorts to adopt similar practices. The integration of local flavors and regional ingredients in dining options also reflects a cultural appreciation and support for local economies, fostering community engagement and sustainable tourism practices.
