What's Happening?
Radisson Hotel Group has launched Creator Hub, a platform designed to connect nano content creators with Radisson Hotels & Resorts worldwide. This initiative aims to revolutionize influencer marketing
by offering creators personalized hotel stay experiences in exchange for authentic, brand-aligned content. The program targets creators with 1,000 to 30,000 followers on Instagram or TikTok, providing them with curated hotel stays instead of traditional financial compensation. In return, creators produce high-quality visuals and narratives that reflect Radisson's brand pillars, such as design, wellbeing, and local culture. The Creator Hub is already active across more than 210 hotels, complementing Radisson's year-round influencer marketing efforts.
Why It's Important?
The Creator Hub represents a strategic shift towards authenticity in influencer marketing, aligning with the growing demand for real-voice content over polished advertising. By engaging with travelers on social platforms through trusted voices, Radisson Hotel Group aims to drive brand awareness and engagement across key markets. This initiative not only enhances Radisson's marketing strategy but also empowers a new generation of storytellers to bring the brand to life in meaningful ways. The program reflects Radisson's commitment to innovation and community, fostering lasting relationships and shaping the future of hospitality.
What's Next?
Radisson Hotel Group plans to expand the Creator Hub into new markets by 2026, alongside themed activations and brand partnerships that will offer more creative opportunities. Interested creators can apply to join the program, which includes individual three-night stays at participating Radisson hotels worldwide, Radisson Rewards benefits, and structured support. The initiative is co-developed with strategic communications agency Apple Tree, ensuring it grows alongside evolving travel and content trends.
