What's Happening?
The National Hockey League (NHL) has announced a partnership with Nine, an Australian media company, to broadcast NHL games free-to-air in Australia. Starting October 18, 9GO! will air a live NHL game every Saturday morning throughout the 2025-26 regular
season, totaling 21 games. The first game will feature the Tampa Bay Lightning against the Detroit Red Wings. This partnership includes a bespoke broadcast feed tailored for the Australian market, produced by NHL Productions in New York City. The feed will feature dedicated commentators and customized intermission coverage to engage both new and existing fans. The 2025-26 NHL season is notable for its pause from February 6-24, allowing players to participate in the Olympic Winter Games Milano Cortina 2026.
Why It's Important?
This partnership marks a significant step in the NHL's strategy to expand its international presence, particularly in markets outside North America. By providing free-to-air access to NHL games, the league aims to increase its fan base in Australia, a country with growing interest in ice hockey. The collaboration with Nine is expected to enhance the visibility of the sport and create new opportunities for engagement with Australian audiences. Additionally, the connection to the Winter Olympics provides a narrative that could further boost interest and viewership, aligning with the NHL's broader goals of international growth.
What's Next?
The NHL's focus on international expansion is likely to continue, with potential future partnerships in other regions. The success of this initiative in Australia could serve as a model for similar efforts in other countries. As the Olympic Games approach, the NHL's participation will be closely watched, potentially influencing future decisions regarding international competitions and collaborations.
Beyond the Headlines
The partnership with Nine not only aims to grow the sport in Australia but also reflects the NHL's commitment to diversifying its audience and increasing global engagement. This move could lead to increased investment in grassroots programs and youth hockey initiatives in Australia, fostering a new generation of players and fans.
