What's Happening?
The Very Group, a UK-based digital retailer and flexible payment provider, has reported its highest-ever earnings margin of 14.7% for the fiscal year ending June 28, 2025. Despite a slight dip in overall revenue by 1.8% to £2.09 billion, the company achieved
a 15.9% increase in adjusted EBITDA to £307.1 million. This performance is attributed to strict control over operating costs and a strategic focus on higher-margin retail categories. The Home category, in particular, saw a growth of 9.9%, offsetting declines in Fashion, Sports, and Electricals. CEO Robbie Feather credits the company's success to its customer-centric approach and unique positioning as both a digital retailer and flexible payments provider. Strategic initiatives such as the relaunch of Very's retail media proposition and the launch of HelloStudio, an AI-assisted creative agency, have contributed to the company's robust performance.
Why It's Important?
The Very Group's success highlights the importance of strategic adaptation in the retail sector, especially during challenging economic times. By focusing on higher-margin categories and integrating ecommerce with financial services, the company has managed to maintain profitability and customer engagement. This approach is particularly relevant as more consumers turn to flexible financing options like Buy Now Pay Later (BNPL) services. The company's ability to offer market-leading payment options and maintain a strong customer base of 4.4 million active users demonstrates the effectiveness of its strategy. This case study could serve as a model for other retailers seeking to navigate economic downturns while maintaining growth and customer satisfaction.
What's Next?
The Very Group plans to continue its strategic focus on technology and customer experience improvements. With ongoing upgrades to apps and websites and the final stages of a multi-year cloud infrastructure transformation, the company aims to solidify its position as a tech-forward ecommerce leader. The integration of ecommerce and financial services will likely remain a cornerstone of its strategy, catering to budget-conscious consumers. As the retail landscape evolves, the company may explore further innovations in payment solutions and customer engagement to sustain its growth trajectory.
Beyond the Headlines
The Very Group's approach raises important considerations about the future of retail and consumer finance. The growing trend of BNPL services and flexible financing options reflects changing consumer preferences and financial behaviors. This shift could have broader implications for financial institutions and regulatory bodies as they adapt to new consumer credit models. Additionally, the use of AI in creative processes, as seen with HelloStudio, suggests a potential transformation in how retail marketing and customer engagement are conducted, emphasizing personalization and efficiency.
