What's Happening?
The city of Netanya has been awarded $1 million as one of the 24 global winners of the Bloomberg Philanthropies Mayors Challenge for 2025-2026. This competition, initiated by former New York mayor Michael Bloomberg, attracted over 630 applications from
cities worldwide. Netanya's winning proposal involves deploying mobile play stations in public parks to support early childhood development for children from birth to age 3. The initiative aims to address a significant gap in Israel's early childhood system, where public education starts at age 3, but 85% of brain development occurs before this age. The program will involve paramedical professionals, such as speech therapists and parenting counselors, who will provide informal consultations and guided play sessions in neighborhood playgrounds. The goal is to reach 85% of the city's children under 3 by the end of 2027, reducing referrals to special education by 40% and improving parental knowledge and confidence.
Why It's Important?
This initiative is significant as it addresses a critical gap in early childhood development in Israel, where many families lack access to professional guidance during crucial developmental years. By providing support in public spaces where families naturally gather, the program aims to proactively identify developmental delays and support parents, potentially reducing the need for special education services. The success of this initiative could serve as a model for other cities facing similar challenges, demonstrating the impact of innovative municipal services on early childhood development. The funding and operational support from Bloomberg Philanthropies highlight the importance of local government innovation in addressing public service challenges.
What's Next?
Netanya plans to implement the program fully by the end of 2027, aiming to reach 85% of the city's children under 3. The city will continue to monitor the program's impact, with a focus on reducing special education referrals and improving parental engagement. The success of this initiative could lead to its replication in other cities, both within Israel and globally, as part of the broader effort to enhance early childhood development through innovative municipal services.













