What's Happening?
Krafton, the company behind PUBG, has announced a strategic shift to become an 'AI-first' company. This transformation involves a significant investment of approximately $70 million in a GPU cluster to support
advanced AI development. The company aims to reorganize its operational development system, placing AI at the core of problem-solving and productivity enhancement. Krafton plans to allocate an additional $21 million annually starting in 2026 to integrate AI tools into its operations. The initiative is part of a broader strategy to foster innovation and increase corporate value through AI-driven solutions.
Why It's Important?
Krafton's move to prioritize AI reflects a growing trend in the tech and gaming industries to leverage artificial intelligence for competitive advantage. By investing heavily in AI infrastructure, Krafton aims to enhance productivity and drive innovation, potentially setting new standards in the gaming industry. This shift could lead to significant changes in game development processes, impacting how games are created and experienced. The investment also underscores the increasing importance of AI in business strategy, as companies seek to harness its potential to improve efficiency and create new opportunities for growth.
