What's Happening?
A report by Wolt, conducted by the KANTAR Institute, reveals a significant increase in online shopping among Israelis during wartime. The study, based on responses from 2,006 Israelis, shows that 78% of
the population shopped online in 2025, with 61% doing so regularly. The report highlights that one-third of Israelis increased their online purchases during security-sensitive periods, with 40% ordering more from local businesses since October 7. The convenience of online shopping allows for efficient price comparisons and saves time, which many Israelis invest in family, leisure, or work.
Why It's Important?
The shift to online shopping during wartime reflects changing consumer behaviors and the growing reliance on digital platforms for daily needs. This trend could have long-term implications for local businesses, as increased online visibility may boost sales and customer loyalty. The ability to compare prices and read reviews online empowers consumers, potentially driving competition among retailers. Additionally, the influence of social media and online recommendations highlights the importance of digital marketing strategies in reaching younger demographics.
