AJ Lee Set to Return to WWE for Wrestlepalooza Match

What's Happening?

AJ Lee is reportedly making a return to WWE programming, with a match scheduled for Wrestlepalooza on September 20. Sources within WWE have indicated that her appearance is heavily implied for this week's SmackDown. The company is hopeful that Lee will participate in more than just a one-off match, expressing happiness at her involvement. This development follows recent events at Clash in Paris, where Seth Rollins defended the World Heavyweight Championship against CM Punk, LA Knight, and Jey Uso. Punk was close to victory when a masked assailant, later revealed as Becky Lynch, interfered. Punk has vowed to retaliate against Lynch and Rollins, with SmackDown set in his hometown of Chicago, potentially setting the stage for Lee's return.

Why It's Important?

AJ Lee's return to WWE is significant as it marks her comeback after more than a decade of retirement, potentially revitalizing interest in WWE programming. Her involvement could attract both nostalgic fans and new viewers, boosting ratings and engagement. Additionally, the planned matches for Wrestlepalooza, including Cody Rhodes vs. Drew McIntyre and John Cena vs. Brock Lesnar, indicate WWE's strategy to enhance its premium live event offerings, especially with its new partnership with ESPN Unlimited. This partnership could expand WWE's reach and influence in the sports entertainment industry, benefiting stakeholders through increased visibility and potential revenue growth.

What's Next?

Wrestlepalooza is set to be a major event, streaming on ESPN Unlimited, marking the beginning of WWE's partnership with ESPN. The event's card is expected to be loaded with high-profile matches, including AJ Lee's anticipated return. WWE's strategy appears focused on maximizing the impact of this partnership, potentially leading to more collaborative events and expanded content offerings. Fans and industry observers will be watching closely to see how these developments unfold and what they mean for the future of WWE programming.